S4 E14: Throwing Spaghetti at the Wall isn't a Marketing Plan | Evolve Your Wedding Business
Wedding professionals, I don't know who needs to hear this today, but...
⚡Get your hands out of everyone else's wallet and don't price your services or products based on what other people are doing
⚡Don't watch what everyone else seems to be doing and try to imitate them, just hoping it works for you
⚡And, remember that your clientele has never planned a wedding before, so step back from the curse of knowledge and educate your clients
These are just a few tidbits that came out of our conversation with Heidi Thompson, the woman behind @EvolveYourWeddingBusiness
We delve into marketing in the wedding industry and how different it is from most other entrepreneurial spaces.
If you're a wedding pro, this episode is for you.
Your Business
How long have you been in business?
12 years
What areas do you serve?
The entire world!
Why did you decide to start your own business?
I saw an opportunity to marry my marketing and business experience with the wedding industry and really help wedding pros make more money and book more weddings.
What's the coolest thing about owning your own business?
Getting to travel whenever and wherever I want.
Your Expertise
What is your favorite thing to share with your clients?
Creating a marketing plan that specifically targets your ideal client
Who do you serve?
Wedding Professionals
What insight would you like to offer?
In the podcast, I broke down my strategy for the listeners, so you’ll have to listen!
Your Daily Life
What is daily life like in your household?
I don't get up until at least 10am because I'm a total night owl and I've structured my business around that.
Are there any challenges or obstacles that you've had to overcome?
Having bipolar disorder while running a business has been a big one.
Stay up-to-date with Heidi at Evolve Your Wedding Business! @evolveyourweddingbusiness
Don't forget to follow, rate, and review The Wedding Dish on your preferred podcast platform and follow us on Instagram @theweddingdishpodcast.
This episode is brought to you by:
Photos from the Harty, Internationally acclaimed wedding photography
District Bliss, the support you need to skyrocket your business with ease
Lemon Tree Editorial, copywriting for wedding professionals
Sprout Creative, marketing for entrepreneurs
Laughing with Gingers, a podcast where two feisty redheads spread silliness and joy
Mabely Q, accessibility education