S6E13: Using Pinterest *the Right Way* for your Big Day
If you're using Instagram to search out vendors or ideas for your specific venue or area, you're going about it the hard way.
Searching hashtags is tough - and geotagging is unreliable. This is why Juli recommends using Pinterest.
Pinterest is a great tool for wedding planning. It functions as a visual search engine.
Juli's bringing all the tips to make using Pinterest effective, productive, and fun!
Guest: Julianne Smith, The Garter Girl
This week, we’re dishing about things like…
Why Pinterest is the easiest search engine to use when planning your wedding
The benefits of using Pinterest over Instagram
Functional tips and tricks
How to share your Pinterest boards with your wedding vendors
When to stop looking at Pinterest
… and more!
Background Details
How long have you been in business?
18 years
What areas do you serve?
Ship everywhere
Why did you decide to start your own business?
When her friend, Brooke, was getting married, Juli tried to find the perfect garter. But, the choices weren’t as stylish and sophisticated as Brooke. Most garters didn’t look like anything she would wear. Ever. They looked like something she would toss out, not love forever. In 2004, Julianne founded The Garter Girl with one simple mission: to design and hand create a wedding heirloom as stylish as you are, an heirloom so special you’ll want to save it for your daughter.
Meet Juli!
Julianne Smith is a nationally recognized wedding accessory designer, digital media strategist and small business educator. Julianne is the owner of The Garter Girl, a stylish wedding garter design company she started in 2004, after she couldn’t find a wedding heirloom worthy of her best friend. The Garter Girl is known for stylish and meticulously handmade wedding heirlooms that are too pretty to toss. The Garter Girl and Julianne have been featured on NBC’s Today Show, Lifetime, The Knot, Martha Stewart, Brides, and Glamour as well as many top wedding magazines and blogs.
Julianne helps creative small businesses throughout the wedding industry who are struggling and confused with their online presence. Julianne offers done-for-you services, online courses, and speaking engagements on search engine optimization, blogging, and Pinterest.
Before creating The Garter Girl, Julianne was a political communications strategist, spokeswoman, and media specialist. She worked on Capitol Hill as a member of Congress and served in the White House’s administration.
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This episode is brought to you by:
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